It is the third cold-weather Super Bowl in 40 years, but the one that may have the most impact on the quality of life in a city.
"Rick Horrow", as CEO of Horrow Sports Ventures (HSV), pioneered the business of sports. He is the Sports Business Analyst for CNN/CNN International, and Fox Sports (USA)/Fox Sports, and his signature radio program, FOX MoneyBall: The Cost of Winning, can be heard Sunday mornings at 9:00 a.m. Eastern time on over 150 North American Fox Sports Radio affiliates, including XM channel 142. He currently appears on Yahoo Sports Radio's Beyond The Scoreboard Wednesdays at 8ET. A popular commentator on the business, law and politics of sports, Horrow is a regular guest on Fox Sports' Best Damn Sports Show Period, and PBS's Nightly Business Report. He is the author of When The Game Is On The Line, and 2011's Behind the Scoreboard: An Insider's Guide to Business of Sport. Horrow also appears every Tuesday night on Scott Ferrall's Sirius Satellite Radio show on Howard 101.
Horrow graduated from Harvard Law School and earned his moniker, "The Sports Professor" as a Visiting Expert for the school's "Sports and the Law" course. In addition to his media endeavors, he serves as counsel to the law firm Squire Sanders and Dempsey in matters dealing with sports law and facility finance and development. He is an expert in sports violence, private-public partnerships, and the bundling of multiple urban initiatives.More Rick Horrow on Wikipedia.
The NBA is poised to continue its evolution from an urban basketball league to a global entertainment company.
Over $2.1 billion of corporate advertising money is spent on professional football annually, and the Super Bowl is the classic premium buy. Corporations are willing to spend $2.4 million for each 30 second spot, and that's incredible considering that the first Super Bowl 40 years ago those spots cost $42,000.
No sports entrepreneur would ever let me talk about investing in an NHL franchise for at least the last five years. Now it's taking place in conversation again, really for the first time in nearly a decade.