There's no club in the United States with all that Hampshire Hills features.
This is not for the faint of heart. A new facility would have no established clientele and this is an adjunct to our membership.
This promotes our membership and promotes member loyalty. The more fun activities you can present, the longer they'll stay.
It's extremely difficult to pull off something like this because there are myriad issues. Ocean National Bank was great in connecting all the dots.