At this point, we wanted to get out there. This is the only way we could do it at this time. The intent and goal is to allow people to also be able to have a DVD they could watch on their DVD players.

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We think this is a great consumer offering that complements the DVD release. If somebody wants to get their content online and create a digital library, this gives them the opportunity to do that. This is another way for consumers to access movies.

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