... User-created material increasingly competes for the audiences of traditional media companies and holds some appealing qualities as a business model. For one thing, it is cheap. And it taps into the social aspect of interactive media that has fueled the advance of the Internet.

177

Although there would be no direct equity relationship between Apple and Disney, Mr. Jobs would be the largest individual shareholder in both, and would be likely to hold at least a board seat at Disney. In the complex and sometimes querulous dynamic between media and technology companies, such a move would no doubt raise questions about the ripples those ties can be expected to cause.

136