"Reed Krakoff" (born 1964) is a New York City fashion designer and former executive creative director of Coach, Inc.

More Reed Krakoff on Wikipedia.

We are in an unusual place, ... The design is as good as anything out there, but at a price that seems sensible.

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We make an effort to run the business like a small company - though we have added to the staff, we have not added to the decision making, ... We talk about everything. But the key for me is to be decisive and focused. None of it is coincidental. People have a lot of autonomy, but I still have to see everything.

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White is as easy as black, now that people are wearing it year-round.

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I'm flexible - I don't fall in love with my design, ... Lots of people want what we are doing and the challenge is to be saleable, but distinct.

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