It's impossible. I'm always behind.

Once it starts, no one's going to hold it.

Because of the way the academy has crunched down the Oscar season, you have to look at positioning your key titles to take advantage of that.

The Best Picture win kind of gave it a second wind. Plus, a lot of people never saw this film.

Some of this may have to do with the rental market, which is where more of this direct-to-video product ends up going. We've seen a consistent decline in this category since 2003, but it seems to be accelerating.

It's a poor marketer who can't sell the same title five or six times.