Fox is not going to tell you this, but it is an open secret on Madison Avenue that they are charging a premium of $50,000 to $100,000 a spot to be in the first six minutes.
It's all a legal strategy. This is all legal back and filling...It's a 'full-price' as we say in the banking business.
They finally have bitten the bullet and decided to sell, ... They are cloaking the effort by saying they are going to maximize shareholder value by going through the motions of looking for a joint venture partner, a minority investor or possibly even spinning the business out to the public. But they are really shopping the studio.
Do they want to spin out to the public and lay off some of the risk on the film side on the investors? ... A lot of bankers have been recommending they do that and they've resisted.
The meeting today lasted so long because its the first of two weeks of road show presentations, and I have to believe that Jerry and Ted are trying out their act.
Sony has got a solid distribution network, ... It's got a great library and it's got a lot in the hopper ... Realistically, there are some significant buyers.
You really have to know what you're doing to buy stock in these companies. You have to take it company by company. It's very, very tricky.
After all he brought ABC to the table and it is failing.
I think that there are huge, huge hurdles, but he's shown he's been able to overcome obstacles in the past to get what he's looking for. I would be surprised in the extreme if he walked away from this one.
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