Our mission is to promote travel and tourism to the area, but there's less of a reason to come here if we don't do a good job of preserving our culture.

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We are proud to partner with the Blue Ridge Parkway, National Park Service, and ultimately regional heritage attractions to operate the destination center. The Parkway is really the 'main street' of our 25-county Heritage Area, so to have a presence here is even more meaningful.

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