We found that it's absolutely the most important one [mailing], along with our Web site, which is another great marketing [vehicle].

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We got a call Friday from a woman who has extensive family ties in Canada, and we sent out five visitor guides to her family in Canada. They will be coming to St. Charles in the summer.

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Actually, this is a self-supporting project.

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We also do this for weddings. If a bride or groom or mother of the bride comes in with mailing labels, we will send it out to all the guests [on the list], free.

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