Giving customers a view into the status of their dealings with you turns out to be the highest value, and in some ways it's not high risk, ... A lot of companies have problems with the transaction piece, doing that first. They wind up getting all tangled up in their underwear when it comes to security, order entry, and 'Are we doing a complete job?'

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I believe we will have legislation around e-mail spam and direct mareting that stipulates how invasive companies can be.

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