We have to start considering new factors for the mobile world, from configuring creative for smaller screens and bandwidth that's available. Strictly giving users the option to opt-in is another important factor, which you can easily do with SMS.

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We have a major background in search, and search optimization. Our interest is to help clients optimize for mobile. It's more than just making sure your site shows up on mobile devices. It's making sure the user experience you provide on mobile devices is one that will be compelling and keep them coming back.

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Mobile search is an area that, depending on who you read, is ramping up for imminent takeoff in the next year-and-a-half. We want to make sure we're there in advance of that. When our clients start asking us, 'What can you do for us on mobile?' we want to make sure we're there with the carriers, partners and aggregators.

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Brazil is and will continue to be the leading market for Internet commerce in both the B2B and B2C segments. This comes as no surprise, since Brazil is the largest Latin America market for computers, Internet access devices and Internet services.

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Especially because mobile devices are used on the go, the chances are good you're searching for something specific near where you are at that given moment. It's the last mile in advertising.

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Advertisers obviously want to be where consumers are and if consumers are going to be online the advertisers are going to try and be there as well. Video and advertising go together like the proverbial bacon and egg.

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Although the Internet is responsible for its share of identity theft, studies have shown that use of the Web and other electronic means such as ATMs can actually help consumers remain vigilant against theft because they can monitor their accounts multiple times over the course of month.

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