There were a couple of weeks there over the last six that Anthony outsold James.

We have not seen a new phenomenon hit the licensed apparel market like this before.

The numbers are just staggering, considering the head start everyone else had.

They're missing their chance to highlight their most popular players.

They've changed the mix -- people are buying less caps, more of the more expensive versions of the uniforms.

It's a remarkable story to come into the market and do what they have been able to do. Every category that they have gone into, they have been successful.

I'm not sure if Denver played Cleveland in the finals, it would be the same phenomena as when they both came into the league.

Winners sell, no question about it. They're winning, they're fun to watch and they're in the playoffs.

It looks like they've become a little blase.