There are only about 50 fashion capitals in the world and Cape Town is one of them.

We try as much as we can to keep it local. It is important that our local market is developed.

Female models generally earn higher fees than men. The reason is that there's a bigger demand for female models and they bring in more of a selling potential to a client. Women do, after all, spend more money on clothing.

It takes us into an entirely different bracket as a company. Initially it was difficult to attain credibility [within that industry] but I think we have achieved that now.

It's an incredibly difficult industry that has a lot of rejection. It can be heartbreaking, but if you make it it's unlike anything else.