I don't think they had any difficulty adding a third sponsor, even though we're in a soft economy.
It's hard to measure. But a lot of viewers, when they gauge their satisfaction with coverage, include the announcing team as they look back to say if they enjoyed a broadcast.
Cable is where the money is.
It's the proverbial leak in the dike. Does that (Japan trip) make it more likely? Yes.
The decision is made on the merits, not based on U.S. television interests, ... The reason why bidding took place before the selections was to take that factor (U.S. television money) out of the games selection process. If the networks were able to vote, they'd vote to know the cities before they bid.
In sports, a significant majority of viewers are tuning into an event. But we all believe that announcers do make a difference, and we compensate them accordingly. You can not take an amateur and put them on a major sports property without cringing.
Golf ratings are up with or without Tiger. Nobody's going to argue the point that he impacts ratings. At the same time, golf is a highly profitable, highly successful sport. This isn't a doomsday scenario for golf.
They generally attract a mixed audience of men and women.
The principal thrust of advertising is reaching a specific audience. A sports audience is not necessarily a 'Friends' audience.
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