An authentic appraisal of your relationship with your wife might cause a disruption in your relationship, causing you to take responsibility, so crying at the TV ad allows you to evoke the emotion in an abstract way and avoid the hassle. People have a tendency to distract themselves from the difficult and painful process of having an actual relationship.

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Being involved with these women is like driving a Ferrari. It can be uncomfortable and dangerous, but it's ultimately more rewarding than owning a Ford Taurus, which is safe but boring.

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