Exclusivity and uniqueness are most critical to wealthy consumers. Having too many stores can take away from exclusivity.

190

They love to talk about all the complications. The complications are a great marketing device, each new complication gives them a reason to believe they have to buy another watch.

179

Luxury CEOs need to know how the target market perceives their brand's reputation and that of their competitors' (LBSI), and how customers rate their brand experience and competitors' experiences (LCEI).

124

I think it's just a pendulum swinging back to the classics, and Disney is a true American and global classic. To the extent they license to other luxury brands they can be successful. Disney alone would not be as powerful.

104

Lexus won by a wide margin, achieving a rating of 88 versus 83 for Porsche and 82 for Acura. Lexus customers rated it the most worthy of a price premium by a five-point margin. Lexus also posted the highest ratings in the critical Customer Retention and Customer Referral indices.

91

Ritz-Carlton had the highest number of wealthy consumers reporting stays in the past 18 months (26.9%), with Four Seasons second (21.6 %). However, Mandarin Oriental, with only 5.1% reported stays, received the highest Customer Experience Index score, 89, edging out Ritz-Carlton and Four Seasons, both at 87.

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