It's really encouraging that in a pretty difficult retail environment and a challenging toy environment, they were able to pull this off. This bodes well for the company for 2001 and beyond.
I thought it was wonderful. It's exactly one step up from being in a residence hall. You don't have the restrictions of a dorm, but you don't have the responsibility of having to handle the separate utilities yourself. It's all included in one bill. It's a win-win.
You could make the case that maybe some play patterns trend toward the more wholesome, more palatable toys. It resonates more with children given what we may see, or what we're hearing right now.
Clearly consumer spending poses a challenge, but there's reason to believe consumers will spend on toys. People are in the malls. It's just a question of how much they're spending.
It's really a wonderful script. D.L. Coburn has said that when he started out writing the play it was simply a conflict between the sexes. But by setting the story in a nursing home, he added a whole new dimension.
The buyer that makes most sense is the buyer that has a strong presence in the traditional retailing of toys.
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