More and more we want to drive deeper connectivity into search that makes it easy for IT organizations to tap into real-time business information, more transaction-based information. We're looking at it from the end-user standpoint—how to get better access to information. ERP systems have terabytes of information and only 10 [percent] to 15 percent [of employees] have access to it.

Ads work with search because you are at a decision point when you search for something. You are just a click or two away from a transaction.