Marshall McLuhan
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"Herbert Marshall McLuhan", was a Canadian philosopher of communication theory and a public intellectual. His work is viewed as one of the cornerstones of the study of media studies/media theory, as well as having practical applications in the advertising and television industries.

McLuhan is known for coining the expressions the medium is the message and the global village (term)/global village, and for predicting the World Wide Web almost thirty years before it was invented. Although he was a fixture in media discourse in the late 1960s, his influence began to wane in the early 1970s. In the years after his death, he continued to be a controversial figure in academic circles. With the arrival of the internet, however, interest in his work and perspective has renewed.

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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.

The new electronic interdependence recreates the world in the image of a global village.

We shape our tools and afterwards our tools shape us.

I don't necessarily agree with everything I say.

The medium is the message.

The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.

We drive into the future using only our rear view mirror.

American youth attributes much more importance to arriving at driver's license age than at voting age.

Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.

It's misleading to suppose there is any basic difference between education and entertainment.

There are no passengers on spaceship earth. We are all crew.

The medium is the message. This is merely to say that the personal and social consequences of any medium / that is, of any extension of ourselves / result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.

I wouldn't have seen it if I hadn't believed it.

There is absolutely no inevitability as long as there is a willingness to contemplate what is happening.