NBC will suffer a little bit from not having as effective cross-promotion as they would have had if the Olympics had greater ratings. It will be challenging for them for the next few months.

181

Some types of programming are not going to attract enough audiences to lure advertisers so selling on a subscription basis is not wrong. The fact is, broadcasters overall will have more opportunities for additional revenue.

176

If you have a strong, local regional economy there, with a lot of business, there's potential.

105

I get no sense Citadel will want to do anything really different. WPLJ attracts a great demographic.

79