Several children were also highly aware of cigarette brands, as illustrated by the 6-year-old boy who was able to identify the brand of cigarettes he was buying as Marlboros but could not identify the brand of his favorite cereal as Lucky Charms.

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Now, when I have guests, I ask, 'Can I get you something? We have water, we have juice, milk, soda, beer or wine.' Just so [her kids know] it's socially appropriate to choose something else.

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