What I definitely see is technologically-savvy people can replace capital with knowledge. We're seeing more instances of that.

We're able to sense how a crop grows within a field, much like a yield monitor will make a map based on yield. We can create different variable application maps to control different rates of fertilizers and chemicals that are put on the field automatically through a GPS receiver.

Since January 2006, we're doing everything on the Internet. We've converted our software to Web-based tools and added mapping capabilities for growers to manage many data layers online. We're totally Web-based.