We're finding people who are creating great products locally, good stuff that fits our environment.

In terms of being convenient and having the brand recognized on every corner, we have a ways to go.

We needed to give people a reason to come in. We have a commitment to being connected to the fabric of the communities we serve.

It could have been devastating.

It was a big spoof, it got a lot of people laughing.

It's fabulous, because they're actually using the space, and they're touching and seeing and feeling everything that we have.