"Lance Price" is a United Kingdom/British writer, journalist and political commentator. He was a journalist for the British Broadcasting Corporation/BBC from 1981 to 1998, then became Special advisers (UK government)/special adviser to Prime Minister of the United Kingdom/Prime Minister Tony Blair, eventually assuming the role of Director of Communications for the Labour Party (UK)/Labour Party, coordinating the Labour Party election campaign of 2001. He has published three books, and appears regularly on Sky News and the BBC. On January 15, 2015 Price's publishers, Hodder & Stoughton announced his fourth book: The Modi Effect, to be released on the 12th March 2015, detailing the rise of the current Indian Prime Minister, Narendra Modi.

Upon leaving the employment of the Labour Party, Price has written for an extensive list of media publications and newspapers. He has also appeared on the BBC, whilst embarking on other charitable work.

More Lance Price on Wikipedia.

The book was written at the time and as such I think gives a fair and balanced account of the role that I played.

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When I was working there, there was a sort of initiative-itis that we all caught, when you had to be seen to be doing something the whole time, ... It was generally to the detriment of good policy if we in the press office were putting pressure on people to come up with a solution to something or to allow us to announce something when they didn't quite feel that it wasn't quite ready.

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