It's a lengthy process of calling people. We have half a dozen students that work for us just collecting data and compiling it. That information basically gets put on our server. We run some filters on it to make sure it's accurate, and then we feed it out into various Internet tools that farmers use.

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Our No. 1 theme here is to create tools that are of use to the farmers and the people in the agribusiness sector. We are continually tapping into new technologies, to find those extra pennies in the marketplace to help them make money.

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