We'll be far more responsive in regard to appointment windows and customer demand. We'll be using multiple wireless providers depending on where our workers are at so we'll have seamless communications.

We're up for the competition. It just makes us a better organization and forces us to raise the bar. It puts us in a position where we do need to be nimble and very customer focused.

I just don't see gender as an issue in our organization. I didn't see it when I was with Time Warner, either.

We have a high degree of flexibility to reach out and touch our demographics. The Latino package is a prime example. We don't offer a Latino tier in every market because the market doesn't demand that. In Madison, a Latino tier is necessary and important to consumers.