We're combining the best of true publishing with the benefits of digital publishing. It's not that we can replace published books with digital [versions], but we can make new channels [for new works].

There's far less overhead, no inventory, and, [because] we're using a technology infrastructure that also scales, the more we have, the lower the cost.

We count on a combination of user reviews and the author-provided summary and bio to give the browsing customer information to make a decision. But in the future, we want to provide a way for users to preview the books and implement a forum where consumers can query the authors and debate.

He is irrelevant to the discussion. He needs to stay out. He needs to stay in California.