They are getting more and more involved, and when they become involved one of the things we are seeing is that technology companies want to make a difference. They don't want to fund a lot of different things. They come into a project and are very hands on. They like to feel they've made a difference.

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I think they all do it for the same reason. They have to believe that art is important to society and the business community. After all, creativity comes out of art and creativity is what businesses need.

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