Publicity, publicity, publicity is the greatest moral factor and force in our public life.
"Joseph Pulitzer", born "Pulitzer József", was a Hungarian-born American newspaper publisher of the St. Louis Post Dispatch and the New York World. Pulitzer introduced the techniques of "new journalism" to the newspapers he acquired in the 1880s. He became a leading national figure in the Democratic Party (United States)/Democratic Party and was elected Congressman from New York. He crusaded against big business and corruption, and helped keep the Statue of Liberty in New York.
In the 1890s the fierce competition between his World and William Randolph Hearst's New York Journal caused both to use yellow journalism for wider appeal; it opened the way to mass-circulation newspapers that depended on advertising revenue and appealed to readers with multiple forms of news, entertainment and advertising.
Today, he is best known for the Pulitzer Prizes, which were established in 1917 by money he bequeathed to Columbia University to recognize artistic and journalistic achievements. The prizes are given annually to award achievements in journalism and photography, as well as literature and history, poetry, music and drama. Pulitzer founded the Columbia School of Journalism by his philanthropic bequest; it opened in 1912.
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