We find consumers very reluctant to pay for new services at all. Corporations are more willing to pay for new services. And from corporations, come consumers who have gotten used to using the services at work.

184

Hopefully innovation will take place between Vodafone and Microsoft, and we need to make sure that developers have a platform to work on. Microsoft and Vodafone are building a platform together to attract all of these [independent] developers.

109

We're making a huge effort to use industry standards. Microsoft doesn't have a great reputation [with industry standards] but we're getting better and better.

106