Joi Ito
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"Joichi "Joi" Ito"/?? ??/It? J?ichi/born June 19, 1966}} is a Japanese-American activist, entrepreneur, venture capitalist and Director of the MIT Media Lab.

Ito has received recognition for his role as an entrepreneur focused on Internet and technology companies and has founded, among other companies, PSINet Japan, Digital Garage and Infoseek Japan. He maintains a blog, a wiki and an IRC channel. Ito is a board member of Sony Corporation, The New York Times Company, the John S. and James L. Knight Foundation, the John D. and Catherine T. MacArthur Foundation, a Senior Partner at PureTech and General Partner of Neoteny Labs.

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Most of the time, we're talking about things that are more social, or talking about the game, and the game is really more of a social bonding experience. There are a lot of people making connections and talking about working with each other or bringing in their friends from work.

My feeling is that what we are doing in 'WoW' represents in many ways the future of real-time collaborative teams and leadership.

Difficulty logging in (and) servers going down--it's become a normal part of our lives. It really does suck for us because we're running higher-level (quests) where it takes us a few hours to get to the (goal) and sometimes the server suddenly goes down right near the end before we finish. And they are unannounced (and) you just see people on the server--guild list--start dropping off.