The theme is, 'We're the PGA Tour, we're supporting New Orleans, we look forward to seeing you, we look forward to coming back and we believe in you. We're not trying to script it, but picture six weeks of commercials, with 15 to 20 players saying they're coming to New Orleans. We think it will make an impact.

We were fortunate to hitch our wagon to Phil early and he hasn't disappointed.

We did not want the local sponsors to have to tell us no. We wanted to present an event and make it affordable. We've accepted some short-term pain for long-term gain.

It's unrealistic to think every player could come. We're very pleased with the support we've gotten from the players, their overall compassion for the city. Many have contributed financially.