It's the parade; it's our strip launching; it's the launch of a toy line; it's the launch of DVD's, a video game; and it's all these things happening at once, ... You have a pop going on in terms of awareness.

Leroy's also a special human being. I've told parents how fortunate they are to have this guy heading up the program and dealing with their kids.

We had it going.

Adult Swim is a phenomenon with young adult viewers who identify with the edgy, irreverent tone of the shows and the block. Clearly, lots of Adult Swim fans are avid gamers, and we look forward to working with Midway to make games the fans will love.