It would be another way for Google to sell targeted advertising and burnish its brand. And it's very much in the tradition of Google's brand promise - great stuff free.
"John Linwood Battelle" is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired (magazine)/Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to sovrn Holdings.
Battelle is the Executive Chairman of sovrn Holdings, Executive Chairman of [http://newco.co/ NewCo]. Board Director at Acxiom and Board Director at [http://www.getchute.com/ Chute].
His 2005 book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, described the history and impact of search engines and the late emergence of Google from a field of competitors.
Battelle also co-founded the annual Web 2.0 Summit, and co-hosted it during its lifetime from 2004 to 2011.
More John Battelle on Wikipedia.Google is a global Rorschach test. We see in it what we want to see. Google has built an infrastructure that makes a lot of dreams closer to reality.
The hardest thing in the world is to capture the loyalty of people on the Web, and AIM has done that. AIM is a window to the youth market and a platform for so much more than just instant messaging.
I don't think this is the sound of a bubble deflating. I don't think we're in a bubble. But maybe this is a reminder that outsized expectations are, well, outsized.
When we see a remarkable new company that redefines the technology industry, we either fear it because of all the things it might do or we expect more from it than it can possibly deliver.
Google may wish they hadn't embraced that. It's a very long rope on which they could possibly hang themselves.
The only thing Google has failed to do, so far, is fail.
China is a huge market, and as a soon-to-be-public company, Google could not afford to sit on the sidelines as competitors charge into the region.
There's been too many of these lately.
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