When I first put in on the Web, if we had gotten very little response outside of the house, then probably we would have just kept it as an in-house vehicle and not allowed it to be disseminated in the public. But it got to be a hit, and if you got a hit, you go ahead and run with it.

230

You've got a story that's got to get on the air in five minutes. It's being broadcast around the world, it's usually pretty heavy stuff -- it's geopolitical in nature -- and you've got this name that's got 30 letters in it and you haven't a clue how to say it.

180