We can't do this ourselves. I have 6,000 people in my IT team, so there isn't a lot we can't do ourselves, but on this occasion, we're just a link in the chain and we can't make the chain work without all of our business partners willingly engaging.

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We're also going to give a prize to the group that comes up with the most unusual piece of trash. We want civic organizations, businesses, church groups and families to gather together and help keep Tyler a beautiful place to live.

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