Now that the LCD and plasma TVs have come into the marketplace, they're so much more affordable, roughly a third less than a year ago. The newer TVs are much more decor friendly, so you combine that with the natural sort of affection men have for big TVs during the Super Bowl, and there's a lot of activity out there.

Everybody's going to sell out real quick.

We think supplies are going to remain pretty tight for the next 90 days.

Ultimately, we believe one standard is far preferable to multiple standards. Consumers will delay their purchase if there's confusion, and that results in a market stagnation for everyone.

We knew demand would outstrip supply for some time. I have been told we'll get additional supplies, so I can only advise customers keep checking back with stores and on the website.