If a hitter has been in a slump, he should not be trying to hit home runs. They should go for doubles and singles. You've got to build your credibility, go back to the fundamentals.

If I do something on AOL, I can hit 20 million people. I can't do that on TV anymore.

The media feed off each other. You really only need to go to one show and do it well.

If there's levity surrounding it, it makes the moment a lot more palatable. If you go on CNN, you're not going to get the laughter.

When I rep a celebrity, to me they're a brand, not just a person - and a brand has attributes and things it stands for. I'd say take some of the heat that's on her and turn it to something of value - say Katrina relief or breast-cancer awareness.