I think it's going to empower and enable a lot of people who thought they could not pass the 'Jeopardy!' test to move on to the next level. Or they can take it just for fun. I hope people do.

It's true that retailing is going through a shakeout period and more companies are trying to attract the customer through technology by making it fun to shop, ... But if you're going to replace people with machine at stores, why shouldn't people just shop on the Internet then?

When I told (the crew) we were going to New Orleans this year, as soon as the words were out of my mouth everybody started telling me, 'Oh, you have to eat here, the food is fabulous,' or 'Eat at this place, it's great,' ... And the thing they all said was the food is fabulous.

They ask us, 'Are we going to be in the shot?' We say yes. They say OK.

We do know that viewers love to see the show brought out on the road.

It's all positive, it's all fun, it's like a picture postcard. It will be a great commercial for the city.

It's a kick for us to be able to open up that window to a different world to our home audience.

Our online testing process allows our many viewers the opportunity to take the test from their very own computer, at home, at the office—virtually anywhere.

There's a reason why people go to stores. It's for good old-fashioned customer service that involves human interaction. We seem to be getting away from that somehow.