This gave us more than 50 percent reduction in hosting cost and also allowed us to build a new Web-hosting environment with virtualization capability. The new technology gave us the capability to rewrite 900 pages of content within five months.

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It was really more of a corporate Web site before, and if a customer wanted to get life insurance from us, they needed to know they had to look on the Nationwide Financial Web site instead of the Nationwide Insurance Web site.

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