It's interesting because it's unusual.

What we're trying to do is walk the line between not giving out any more [incentives] than absolutely necessary and ensuring ... the program is not being taken advantage of.

I'm always coming out, checking scores, sneaking out of the kitchen.

The pilot project verifies that we're delivering [new products] as the customers wanted them.

The theme from here until after Labor Day is going to be more postponements.

The majors can't be bothered with that [kind of material].