"George Barna" (born 1955) is the founder of The Barna Group, a market research firm specializing in studying the religious beliefs and behavior of Americans, and the intersection of faith and culture. He currently serves as the senior executive in Metaformation, an organization committed to "helping people optimize their life journey."

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Alternative forms of organized spirituality, as well as individualized faith experience and expression.

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That suggests a lot of openness to more solid biblical discipling.

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These figures emphasize how soft people's commitment to God is. Americans are willing to expend some energy in religious activities such as attending church and reading the Bible, and they are willing to throw some money in the offering basket, but when it comes time to truly establishing their priorities and making a tangible commitment to knowing and loving God, most people stop short.

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