The low fat doesn't sell it. It's the intensity of the flavors, the quality. There's a lot of bad ice cream out there.

I actually had some people coming in here thanking me for opening. They moved from Princeton or Pittsburgh, and ... there was no place to get a good cappuccino around here.

Saturday night we had five young Italian people in here. They were heading to the casinos and stopped here. They got espressos, but they saw this and went crazy.