You done broke me again! Now I'm walking back to New Orleans.
"Frank M. Bass" (1926-2006) was an United States/American academic in the field of marketing research and marketing science. He was the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers. He died on December 1, 2006.
More Frank Bass on Wikipedia.They were walking up the stairs, toting their own bottles.
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