We are excited to be able to offer a more formal educational component to marketers. This is the first in a series of courses designed to bring a level of accreditation to the marketing community. The first course will provide marketers with a foundation in testing and experimentation as well as give them the opportunity to achieve real gains through their Web site.

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As our initial click fraud research study showed last year, there is an obvious problem in the online advertising world. The challenge is that I'm not sure anyone really knows the extent of the click fraud problem.

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