You have to put your blinders on and know that these people have an interest in making money off you. They're good people. They just have to be kept at arm's length - you can't deal with it any other way.
It's a competitive edge that we can market, and players will understand that very quickly.
We will take advantage to differentiate our product. Tennessee and Virginia will do the same thing. They [North Carolina legislators] will need to correct it pretty quickly if they want a lottery that achieves what they want to achieve in North Carolina. ... That's been gift-wrapped for the three bordering lotteries.
The legislature at that time did not want the vendors to profit from ticket sales.
The bottom line is that this was a contentious issue for a long time.
After a while, they're going to drop by the wayside. The marketplace will take care of that.
Ninety percent of our tickets are sold at convenience stores with gas. If you live close to the border, your buying habits will typically be to buy where gasoline is cheap. If you smoke cigarettes, you're probably going to be going to a South Carolina location.
I anticipate seeing a dip in traditional instant tickets. I don't think it will be a long-term dip.
It doesn't matter how many ads we run the first few days.
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