We don't know how people will use it, we just know what we have and the research will tell us how to adapt to the customers' desires.
We are still a work in progress, getting our feet wet and looking for feedback as to what people really want. We know this is the television future of the NFL.
In 2007, we are roughly going to double the size of the drive, which will give us even more capacity for the viewers' home.
So in essence, what we're doing is providing a top tier of television and movies right at the customer's fingertips, which is a little different from what research shows as cable's VOD, which is usually the destination of last resort.
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