Companies certainly back out [of advertising] when they feel their message won't resonate with customers or the media.
There's such a great demand for sports. And the opportunity with the Super Bowl is one in which you're reaching an incredible audience that is actually engaged in the advertising.
Anheuser-Busch is known as a great advertiser and a good ad can resonate with its consumers for a while.
We expect more than half the ads to run in HD.
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