You hear people say that short codes will be tomorrow's URL.
It's done on a very small scale. That is definitely not quite mainstream yet.
Many consumers are calling for live TV and lower pricing before they'll start watching video on the smallest of screens. But considering those that are likely to use it, namely, high-income, young-adult wireless subscribers, it might serve the industry well to lower the cost barrier in order to reach more of this lucrative market.
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