Religion has been in and out of American politics for nearly our whole history. Right now the conservative religious message is more vocal.
Religion and morality are playing a greater role than they did 20 years ago.
The more there is a steady flow of government money, the more likely it is there will be more regulation.
Bill made a point of getting to know those people better and help them realize he was fairly centrist. It wasn't that they lost and surrendered; he won them over.